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Adding more audio to a single Reel allows people to create different versions of the same content
Instagram Reels is getting a major upgrade with the option to add up to 20 audio tracks in one content from now on.
Instagram has good news for content creators, as it has recently rolled out a new feature that allows users to add more than one music track to reels. The tech giant shared the update on the platform itself and revealed that the multi-audio tracks feature on reels will let users add up to 20 tracks to a single reel. Moreover, it will let Instagram users align audio with elements like stickers, text and clips as per their convenience while editing in the app.
Instagram Head Adam Mosseri shared the feature on the platform and wrote, “Starting today, you can add up to 20 audio tracks to a single reel, giving you more creative freedom with your content. You can align your audio with text, stickers, and clips while editing it within Instagram.” “When you do this, you’ll also create your own unique audio mix that fans can save and reuse. Give it a try and let me know what you think,” he added.
This feature gives content creators the opportunity to express their creativity with the flexibility to pair the right tracks with the right clips at the right time in a way they feel is right for their audience.
The company has further mentioned that when someone adds multiple tracks, they will also create their own unique audio mix that will be attributed to them. These audio mixes can be saved and reused by other users on the platform. It is worth noting that the new feature is made available for Indian audiences.
Earlier this year, Mosseri revealed that the company aims to continue with its focus on short videos than long videos. Sharing a reel, he explained, “It turns out the long-form video is less symbiotic with these other jobs. If you watch a 10- to 20-minute video, you see less content from friends, you interact less with your friends, and you are less likely to send that content or that video to a friend.”
Hence, they will not go after that business because connecting people with friends is part of their core identity, and they don’t want to undermine that by focusing on long-form video. They acknowledge that short-form video does not always achieve this, but it can.
