Lass Natural moves to sustainable packaging

Organic beauty brand Lass Natural has transitioned its entire packaging design and made it more sustainable. Designed to better communicate its brand ethos to customers, Lass Natural’s new packaging is also fully recyclable.

“Our new packaging is a true reflection of our brand’s ethos – simple, pure, and sustainable,” said Lass Natural’s founder and CEO Deepak Jain in a press release. “We have always believed in the power of nature and the importance of transparency. Therefore, redesigning our packaging not only makes our products more attractive but also more informative, helping our customers make better choices for their skin and hair.”
 
The new product packaging has a white base to emphasise the feeling of cleanliness and vibrant coloured stripes to signify each active ingredient used. This is designed to make the products’ ingredients and properties easier for shoppers to understand while capturing their attention. The packaging is also designed to highlight the fact that Lass Natural’s products are free from unnecessary additives.
 
Lass Natural has over 15 years of experience in the field of manufacturing and specialises in skincare and haircare products. The brand aims to address specific skin concerns through its organic products ranging from acne to hair loss among others.