Beauty and personal care brand The Body Shop has expanded accessibility at its Activist Workshop store in Palladium Mall, Mumbai by launching Braille features for shoppers with different vision needs. The launch is designed to be part of a phased approach which will see the features roll out pan-India.
“We’re very excited to announce Braille integration at our Mumbai Activist Workshop store, and this coincides with our 18 years’ celebration in India,” said The Body Shop’s chief brand officer for Asia South Harmeet Singh in a press release. “From inclusive hiring to Braille incorporation, we’re making ethical beauty accessible. Our goal is to gradually ensure inclusive in-store experiences for all, aligning with The Body Shop’s vision.”
The Body Shop was inspired to launch Braille features by Disability Rights Activist and Youth Collective Council member Virali Modi. The launch expands The Body Shop’s commitment to inclusivity beyond its gender-neutral product range and diverse staff, according to the brand. In order to continue to bolster its inclusivity, the brand has also partnered with LGBTQA+ community activist Ankita Mehra to ensure that its approach to hiring and training is gender sensitive.
The Body Shop has operated in the Indian market for 18 years and is continuing to expand its brick-and-mortar presence across the country by opening stores in new locations. The business also recently announced that the financial uncertainties facing its main UK business will not affect its Indian operations.
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