Lada was instrumental in bringing and developing the biggest IPs at the studio- from the most popular superhero IP- ‘Shaktimaan’ to the film rights of ‘Madhubala’. He set up these projects along with the remake of Spanish film Campeones in addition to Chetan Bhagat’s One Indian Girl.
Lada also expanded Sony Pictures’ footprint in Telugu with breakout hit ‘Major’ in collaboration with Mahesh Babu’s GMB Entertainment and has spearheaded Sony Pictures’ debut in Tamil in collaboration with Kamal Hassan’s Raj Kamal Studios, Siva Karthikeyan and Sai Pallavi’s ‘Amaran’ slated for release later this year.
“I am grateful to Sony for its belief and support as I chart a new producer path, beginning with the films I set up at the studio itself. We are excited about the slate of projects we have at Sony Pictures International Productions, India,” said Lada.
“My producing role will allow me to chase clutter breaking IPs and produce larger than life theatricals that cut across languages, more actively. India is a treasure trove of stories spread across our culture, our myths, our folklore, and our literature. We must bring them alive on the big screen. I am thrilled at this opportunity and can’t wait to reveal the things in store.”During his two-decade long career, Lada has held leadership positions in companies like India Today Group, Fox Star Studios, Disney India and Sony Pictures. An alumnus of Asian College of Journalism, Chennai, he also holds a Master’s degree in English Literature from Punjab University.