Gaurav Gupta to return to Paris Couture Week with ‘Aarohanam’

Couturier Gaurav Gupta will return to Paris Couture Week on January 25 with a collection named ‘Aarohanam’. The runway show will take place on the final day of the presentations for autumn/ winter 2024 in the French capital. 

The teaser video for the show posted on the brand’s Facebook page features a CGI golden snake, appearing to be made from metal balls, slither into an ancient building before the brand’s logo appears. ‘Aarohanam’ refers to the ascending scale or notes in a raga, a type of classical Indian music. With the brand’s penchant for dramatic, sculptural gowns, the collection’s title invokes a sense of theatre and classical culture. 
 
Paris Fashion Week Autumn/ Winter 2024 runs from January 22 to 25, according to the website for the Fédération de la Couture et de la Mode. Other brands and designers scheduled to showcase their latest collections on Thursday include Fendi, Ashi Studio, Robert Wun, and Maison Margiela among others. 

Gaurav Gupta co-founded his label in 2005 with his brother Saurabh Gupta and the brand is based in New Delhi, according to its website. The brand now counts five stores in India and also retails internationally in multi-brand boutiques including Moda Operandi, Neiman Marcus, and Bergdorf Goodman.