Will Kiwi retailers ramp up tech investment as shoppers go online?

Will Kiwi retailers ramp up tech investment as shoppers go online?

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The Kiwi retail sector could be the next big market for digital services and the partners that provide them, with a new report suggesting that the pandemic has accelerated e-commerce trends in the country. 

The report, from professional services firm Accenture, suggests that retailers should expect to see new shopping behaviours from customers in the lead-up to this year’s December holiday season. 

With more shoppers using online channels, Accenture suggested that Kiwi retailers will need to reassess their e-commerce platforms and begin integrating immersive digital experiences to win over customers.

“The global pandemic accelerated e-commerce trends,” Accenture New Zealand managing director Ben Morgan said. “Kiwis began shopping online out of necessity, and businesses had to act quickly to bring their digital offerings online or be left behind.

“Kiwis’ consumer habits are changing and we are expecting to see a marked increase in online shopping this holiday season.



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