Why The Gucci Family Dislikes Upcoming ‘House Of Gucci’ Movie With Lady...

Why The Gucci Family Dislikes Upcoming ‘House Of Gucci’ Movie With Lady Gaga And Al Pacino


Members of the Italian luxury fashion house Gucci are not happy with the upcoming American film “House of Gucci,” #HouseOfGucci, directed by Ridley Scott, currently in production and including Al Pacino, Lady Gaga and Adam Driver among its stars.

“Horrible” and “ugly” appear among published family comments about the casting of the movie scheduled for release in November by Metro Goldwyn Mayer. The film follows the story of Patrizia Reggiani, who was tried and convicted of orchestrating the assassination of Maurizio Gucci, her ex-husband and former head of the Gucci fashion house and the grandson of fashion designer and company founder Guccio Gucci.

Among its other stars, “House of Gucci,” a biographical crime film based in the book House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed, features Jared Leto, Jack Huston, Reeve Carney, Jeremy Irons and Salma Hayek.

Short, fat, ugly

The main complaint by the family has to do with appearances, which in the world of fashion is what matters most.

“We are truly disappointed,” Patrizia Gucci, second cousin of the late Maurizio Gucci, told The Associated Press. “I speak on behalf of the family. They are stealing the identity of our family to make a profit, to increase the income of the Hollywood system.”

The Guccis’ shock after seeing photos of the set is particularly directed at the casting of Al Pacino as Aldo Gucci, who was a key figure in the global growth of the fashion label, and of Jared Leto as Paolo Gucci, who among other creative contributions designed the company’s internationally-recognizable double G logo.

Patricia Gucci, who wrote her own book about the family, Gucci, The True Story of a Successful Dynasty, published in 2015, told AP that the family’s concerns “stem from the casting of top actors to play family members whose stories intersect little with Maurizio Gucci’s murder, the lack of contact with Scott’s production company and the inaccuracies in the book on which the film is based.”

“My grandfather was a very handsome man, like all the Guccis, and very tall, with blue eyes and very elegant,”Patrizia said. “He is being played by Al Pacino, who is not very tall already, and this photo shows him as fat, short, with sideburns, really ugly. Shameful, because he doesn’t resemble him at all.”

Jared Letto appearing with a bald head was “horrible, horrible. I still feel offended,” she added.

Killing and glamour

 ‘House of Gucci ‘ tells the story of the 1995 killing of 46-year-old Mauricio Gucci, as he arrived at his Milan office, by a hitman hired by his former wife, Patrizia Reggiani, whom he had left for another woman.

She was convicted and sentenced to 29 years in prison after a very public trial that captivated Italy in the late 90s.

Reggiani, called the “Black Widow” by the Italian media, was released from prison after 17 years in 2016.

“It was sensational fin de siècle stuff,” The Guardian reported in an interview with Reggiani when she was freed. “This was elegant Milan, not mob-riddled Naples, and execution-style killings of the city’s glamorous elite were unknown.”

“Reggiani, dubbed the ‘Liz Taylor of luxury labels’ in the 1970s and 80s, was an immediate suspect. She had openly threatened to kill Gucci after their split. Without evidence, the crime went unsolved for nearly two years. A tip-off led to her arrest in 1997, along with four others, including the hitman.”

By then the company wasn’t any longer under the Gucci family control after decades of fighting among the heirs. Maurizio who had taken over and became the CEO in 1992 had been forced to sell to the Bahrain based investment bank Investcorp (later bought by the French group PPR which is now Kering), a year before his death.

Maurizio who held 50 percent of Gucci’s shares had been accused by relatives of forging signatures on papers giving him half the company on his father’s death. At some point his shares were frozen and the firm was put under the control of state-appointed custodians. 

Jealousy, greed, madness

All kinds of theories surrounded Patrizia Reggiani’s likely motives for the murder: jealousy, greed, envy and madness. The widely accepted conclusion was that she was furious with Maurizio for selling out the family business.

The murder, according to The Guardian, “coincided with a thrilling revival of the brand’s image in the mid 90s” that has continued since, eclipsing memories of the murder — until now.

Although AP has reported that the fashion house is cooperating with the movie’s production companies, MGM and Scott Free Productions, providing access to its historical archive for wardrobe and props, it also explains that “the great grand-grandchildren of Guccio Gucci, who founded the luxury fashion house a century ago in Florence, are appealing to filmmaker Ridley Scott to respect their family’s legacy.”

A soap opera or a mockumentary?

The film’s cinematographer, Dariusz Wolski, has described ‘The House of Gucci” film as a “soap opera.”

“It’s a bit of kitschy, funny, tragic tragedy – like a high-end soap opera,” he told Indie Wire. “With a crazy cast as well.”

To add some spice to the controversy, how’s this for ‘crazy casting’ and “soap opera’ likeness: Salma Hayek, who is married to François-Henri Pinault, the chief executive and chairman of Kering, now the owner of Gucci, joined the cast earlier this month. She portrays Giuseppina “Pina” Auriemma, a clairvoyant friend of Reggiani who was sentenced to 25 years for organizing the killing for a fee of $350,000.

The label’s continued rise over the past two decades has certainly left behind memories of the murder. But the story has all the characteristics for cinematic success: glamour, greed, money, sex, murder, betrayal, raging status anxiety and a first-class cast.

Source link