Wattle-inspired logo to sell Australia to the world

Wattle-inspired logo to sell Australia to the world

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A new logo featuring an abstract depiction of wattle has been approved by Trade Minister Simon Birmingham to represent Australia overseas.

The new logo features the letters “AU” on top of a gold design, inspired by Australia’s national flower.

The green and gold kangaroo (left) and the new Australia logo approved by Trade Minister Simon Birmingham.

The green and gold kangaroo (left) and the new Australia logo approved by Trade Minister Simon Birmingham.Credit:

It will directly replace the Australia Unlimited logo, which features two boomerangs forming the shape of Australia, and will primarily be used to represent the country during trade missions and business exchange programs such as Austrade’s Landing Pad program.

The decision was made in a report by Australia’s Nation Brand Advisory Council, News Corp reported on Wednesday.



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