Ultraleap’s touchless technology to be used in museums and aquariums across US after...

Ultraleap’s touchless technology to be used in museums and aquariums across US after company signs major deal

48
0
SHARE


A Bristol company has signed a major deal that will see its touchless technology installed in museums and aquariums across the US.

Ultraleap, which is based in Glass Wharf, has agreed a contract with Virginia-based immersive experience company Cortina Productions.

Cortina’s interactive exhibits are installed in venues around the States, including the Smithsonian Institution’s National Museum of African American History and Culture; the United States Holocaust Memorial Museum; the International Spy Museum; George Washington’s Mount Vernon; and the Aquarium of the Pacific.

As part of the deal, Cortina will use Ultraleap’s touchless tech to create new 3D-interactive interfaces and displays for museums and other venues.

Ultraleap said it will mean people can use the exhibits and control interactive content without touching public surfaces or buttons.

According to the company, Cortina will also look to retrofit existing touchscreen-based experiences where it can.

Saurabh Gupta, director of product at Ultraleap, said: “As the world tries to get back to work with the threat of Covid-19 still present, museums, aquariums and exhibitions are looking for new ways to safely bring back visitors, as well as keep them entertained.

“Cortina Productions are at the cutting edge of designing immersive experiences. By combining their design expertise and our touchless technologies, they can create safe, innovative and next-generation interactive installations.”

Jim Cortina, principal and director of development at Cortina Productions, said the company had seen a “drastic spike” in requests for touchless technology for interactive exhibits in recent months.

He said: “Ultraleap’s technology not only helps us to provide the ‘wow factor’, it is completely touchless, making it the perfect solution to our clients requests.”

It is not the first collaboration between Cortina Productions and Ultraleap.

In 2019, the companies worked together to bring hand-tracking and mid-air haptic technology to the Aquarium of the Pacific’s new Honda Pacific Visions theatre – a keystone project of its new Pacific Visions wing.

DSC_6234.jpg 

BusinessLive is your home for business news from around the country – and you can stay in touch with all the latest news through our email alerts.

You can sign up to receive daily morning news bulletins from every region we cover and to weekly email bulletins covering key economic sectors from manufacturing to technology and enterprise. And we’ll send out breaking news alerts for any stories we think you can’t miss.

Visit our email preference centre to sign up to all the latest news from BusinessLive.

The news comes just two months after Ultraleap landed a major deal with a cinema advertising business in the US.

The agreement with CEN Media Group will see the installation of screens that can display standard adverts and touchless interactive content in 10 US cinemas.

Ultraleap said its tech would allow brands to “engage with consumers in a safe and responsible way” following the Covid-19 outbreak.

Steve Cliffe, chief executive at Ultraleap, said: “People are more likely to interact with gesture control in the future, compared to touchscreens.

He added: “Using this type of technology not only surprises and delights consumers, but they now highly value being able to interact without touching surfaces.”



Source link

LEAVE A REPLY