Tribune now offering ‘Insider’ content to subscribers

Tribune now offering ‘Insider’ content to subscribers

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Since 1876, the Huron Daily Tribune has been covering the news and happenings of Huron County and the Upper Thumb.

Starting today digital and print subscribers are Insiders, with exclusive access to all of our great local journalism. You will receive access to the newsroom, and a look “behind the curtain” at how we choose the stories we cover. All Insiders have access to a daily afternoon newsletter, curated by members of the newsroom, highlighting some of our best work over the past 24 hours. Insiders also gain access to our daily e-Edition. And we have many other exclusive perks planned for the near future, including an opportunity for you to have a voice in our news coverage, forums to interact directly with our newsroom staff, and more.

Over the past year we have worked harder to bring you more local content, like today’s featured story about what some of our special education teachers are doing as they prepare to welcome students back this fall amid the coronavirus pandemic.



In the last several months, you have seen a number of great examples of local journalism, and there’s more to come. We want to provide something extra for all of you who subscribe to the Tribune.


It requires significant resources to produce local news. It takes a big investment to employ reporters, photographers and editors who cover local government, schools, breaking news, sports and more. We need readers to support the vital information that local journalism provides.

Just this month, other Michigan newspaper websites including MLive and the Detroit Free Press announced similar plans to expand business models to fit a changing economy and fulfill community news needs.


That’s not to say everything will require a subscription. Quite the contrary. Our website will continue to have the same free coverage of breaking news, community happenings, public safety information, photo galleries and game coverage you have come to expect.

Most of what you see will continue to be the same. Where you’ll notice a difference is on the homepage of our website, www.michigansthumb.com., where some of our articles will be labeled as “Insider,” an indication of our best efforts that require a subscription to read.

If you’re not yet an Insider, joining is easy. Visit www.michgansthumb.com and click on the red “subscribe” button at the top of the page to become a subscriber, or call us at 989-269-6461.


Finally, I’d like to hear from you. What would you like to see us cover? What should we be writing about? Tell us about something that impacted your world, or is there something else we should know about? Email me at eric.young@hearstnp.com.

The following Q&A includes more information about today’s announcement.

So what is happening?

We’re launching a new benefit for our print and digital subscribers — Insider. Insider is our staff’s best reporting on our community available only to subscribers. As a subscriber, you will have complete access to this content both in print and online. You will see the “Insider” designation on premium stories on our website and only need to login to read this exclusive content.

We’ll be unveiling introductory offers for digital subscriptions soon to non-subscribers who want to stay connected with our reporters and the community. If someone is already a print subscriber, they get access to the digital subscription free of charge. They’ll just need to go to one of our sites to activate it.

Why are you charging me money for stuff I’ve always read for free?

It takes time and manpower to deliver award-winning journalism that informs our community and keeps democracy working.

We need to pay staffers to make phone calls, dig through documents, sit in meetings, write stories, edit stories, run websites and more.

We need your support to keep uncovering and telling stories that help our community confront its problems, challenges and opportunities.

We also want to hear from you: With your subscription, you’ll gain exclusive access to the editors and reporters behind the news, as well as more opportunities than ever before to guide the stories we cover and let us know how we’re doing.

Why are some stories free while some require a subscription? How do you decide?

There’s no hard and fast rule as to what makes a story free or not. In general, our Insider stories — the ones you have to pay for — offer insight you won’t find elsewhere. Did an opinion writer analyze a new law? That goes on the Insider. Did a reporter use sources to get an exclusive scoop or write a story no one else thought to write? That’s an Insider piece, too.

In short, we decide on a case-by-case basis.

But we also believe you deserve to know what’s happening in your town as it’s happening — especially when it comes to public safety. That’s why we’re still devoting resources to breaking news and keeping it free for you.

What does an Insider digital subscription include?

First, you’ll get access to all the best local content produced by our newsroom.

You’ll also get a behind-the-scenes look into our newsroom and the biggest stories unfolding in our community each day. Subscribers get an exclusive afternoon newsletter, with access to our journalists, hand-curated sneak peeks, Insider-only content, breaking news, a letter from the editor and more.

More than that, you’ll get the e-Edition, an electronic version of our print edition sent to your inbox each morning we publish. You’ll have opportunities to share your voice, connect with our journalists and steer our coverage.

How much does it cost?

As an introductory offer, digital only access is just $.95 for the first month and $9.95 each month after that.

Do I have to pay extra if I already subscribe to print?

No! All you have to do is activate your digital subscription. You’ll automatically be signed up to get an electronic version of the paper in your email every morning, plus a curated email newsletter designed and built for subscribers.

Who do I contact if I have trouble signing up or accessing my account?

Customer support: Email circulation@mdn.net or call 989-839-4211.

Why should I subscribe? You don’t cover enough local news in my community.

If we aren’t covering the right news in your community, being a subscriber gives you the chance to let us know and be a part of the conversation. We’re bringing subscribers behind the scenes, detailing the news-gathering process and letting our readers help us decide what’s important to cover.

Why should I subscribe? I can get the news for free from other places.

When you become an Insider, you get access to coverage that goes beyond what you’ll find elsewhere. When news breaks, we use our extensive network of sources to give you the inside scoop. We don’t just cover the press conference or meeting about the news of the day — we bring you an analysis of how it could impact you.

Importantly, your subscription also gives you a behind-the-scenes look at how we do what we do, and multiple chances to give feedback on what you think we could do better. Finally, your subscription helps support local journalism and the people who tell the story of our town to the world.

Eric Young is the editor of the Huron Daily Tribune. He can be reached at eric.young@hearstnp.com.



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