Fashion meets art
Fashion, often unfairly judged as one of the most frivolously applied art, gains serious stature by association, while the artists reach a wider, more populist audience. Just as art and fashion so regularly collide, we
bashed our heads together with online fashion destinations like Matches Fashion, Lyst, Yoox, or Farfetch, and Luisaviaroma, digging up the history of the long-standing relationships with certain brands coming up very differently this season. Some spoke art, some spoke fashion, and the result was almost a century of boundaries pushing innovation, provocation, and revolution. What is getting strong with this medium is the unbreakable bond between art, music, and fashion.
If the collaboration between fashion and art is currently at its peak, it is by no means a new phenomenon. A decade ago, very few concept stores used to exclusively make their unique collections, and hold limited editions of different brands from all over the world. Although this started a few decades ago, slowly and gradually, the culture of limited and uniquely designed pieces is getting hyped and is skyrocketing. The most famous one still worth visiting is the 10 Corso Como concept store in Milan, of art, music, design, culture, and fashion, by Carla Sozzani, the talented sister of the very strong and revolutionary editor-in-chief of Vogue Italia, Franca Sozzani. Carla founded it in 1990, where she collected all the European brands, specifically created editions, only for her concept store from Celine, Marc Jacobs to Dolce & Gabbana, Pucci, Elisabeth Franchi, and many more. In the same way, in 2019, on Rodeo Drive 468 North in Beverly Hills, the luxury brand Louis Vuitton celebrated 160 illustrious years by holding the Louis Vuitton X exhibition, displaying 180 items from the French fashion house’s archive. It showcased its collaborations with leading artists over the past 160 years, complete with custom bags and a tropical pop-up shop. The entire collection was sold out of Supreme, which was just a casual, cool, kids brand merged with royalty L.V., in a few hours. The most famous ones were with the late Karl Lagerfeld, Zaha Hadid, Rei Kawakubo, Yayoi Kusama, Cindy Sherman, and Frank Gehry, and the most artistic collection of paintings from Jeff Koons. The trends are continuing through the post pandemic era of fashion, where fashion has turned more towards digital formations, and the outcomes of every upcoming collaboration are based more on a 3D-hybrid line of style and presentation.
3D and digitalisation into this year’s collaborations
#DGFW21 in collaboration with
#Istitutoitalianoditecnologia has created the most vibrant collaborations influenced by technology and craftsmanship, two different worlds, come together in celebration of Fatto A Mano. The looks, inspired by robotics research and artificial intelligence, also pay tribute to Dolce & Gabbana’s DNA of the 90s early trends. No one knows art the way Italians do, they say, but not when it comes to German fashion designer Philipp Plein whose net worth today should be USD300 million; he collaborated with American rapper Snoop Dogg for his RTW Fall 2021 and created psychedelic videos highlighting fantasy with cartoon gorillas, gold skeletons, puffers, and sneakers springing of life, dancing and striding across the fantasy version of Milan’s Piazza del Duomo to Snoop’s tune “Drop it like it’s hot”, resembling the era of fun, of hip-hop meeting some cool, high-end, boho chic, hipster luxury radiating the LA vibe. Meanwhile, Paris Fashion Week is getting on board through runways, regenerated silk scarves with Amalia and her son Melchior, the most upcoming future wear brand called Marine Serre which is gaining popularity after she won the Young Fashion Designers Award by LVMH in 2017. Her most famous graduation show ‘Radical Call for Love’ caught attention and today she’s collaborating with many artists owing to her creativity. It’s only the beginning of the year and brands are busy putting their heads together for the highly anticipated Gucci x The North Face coming up by none other than the artistic legend Alessandro Michele. It is again a step towards respecting sustainable culture. The Louis Vuitton X Maison Tamboite Paris (the bespoke bike manufacturer for 100 years) is coming up with monogrammed flower chain set on the plates and interlocking. Amina Muaddi’s collab with A$AP Rocky went huge as Rihanna wore it to ring in the new year. Adding other giant brand collabs are Dior x Stussy and LOEWE x My Neighbour Totoro.
Whether it is young and famous on social media, or royalties for decades in luxury, it seems like the digitalisation of green globalisation has made everyone roll up their sleeves and try to make their ends meet in chic, urban beat AND greet. Two is better than one is the mantra for 2021, till 3 gets too crowded to round up. With fashion making some bold moves along with loads of fun and cool vibes getting thrown at the industry’s potential buyers, the year 2021 will show us a lot of spunk and sensation, that’s for sure.