A retro clothing shop will be bringing a welcome blast of colour back to Newcastle when the city’s retail sector emerges from lockdown this April.
The Vintage Scene has picked the city as the location for its second branch of its sustainable fashion store which invites customers on a blast back to the nineties.
Run by James Davis and Shannon Carberry, the company opened its first store in Leicester five years ago and has kept business ticking over during lockdown through its online shop.
But, having visited Newcastle with vintage events over the years, they have long wanted to open a shop in the city and continued their plans, despite the pandemic, finally finding an ideal spot in Ridley Place.
The Vintage Scene, which sells “trend-led” vintage clothing dating from the eighties to noughties will open in a former bank building when restrictions lift on April 12 and passers-by will certainly spot the difference.
A bright and vibrant newcomer on the block, the shop will showcase mainly nineties fashions and is geared up to appeal to a young clientele including students.
“We have a really young customer base and a wide appeal amongst those who like to dress fashionably whilst not having to bear the guilt that comes with fast fashion,” said James.
The Vintage Scene tends to attract those aged from 14 years and up to 30, including festival-goers and retro-lovers interested in brands such as Nike and Adidas.
The hand-picked stock is often sourced in Europe and the US.
Since James first started out in the business around 12 years ago, the interest in retro fashion has now taken on a whole new appeal for the Greta Thunberg generation who are environmentally aware, have a social conscience and a desire to recycle, upcycle and avoid waste.
Back then The Vintage Scene had mainly an online presence but around six years ago the Leicester shop was open.
And the pair were convinced that one in Newcastle would work just as well.
“We always wanted to open in Newcastle,” said James. “It was always one of our favourite destinations.”
Pressing ahead with their plans during the pandemic was a risk, although it did mean a slightly better deal with contracts.
“We thought it was a risk worth taking, said James.
While young people are key to the business, James also thinks the shop will benefit from NE1’s plans for the city centre, including for pedestrianised areas, which he thinks will help create a European cafe-culture vibe.