Levis stand the test of time to be named history’s most iconic fashion item as poll reveals Brits are shunning fast fashion for classic styles
- Levi’s 501 jeans voted No. 1 and are still popular having been round since 1873
- UGG boots voted most iconic footwear while Ray-Ban Wayfarers came in 10th
- Poll found more than one in 10 have even spent a decade or longer searching high and low for that one mythical item which will complete their wardrobe
Britons have had their say on the most iconic fashion items of all time and Levi’s 501 jeans have come on top.
The denim staple has been in production since 1873 – and remains popular to this day.
Second place went to the 60s-defining Mary Quant-style miniskirt, while Levi’s denim jackets, UGG boots and Fred Perry polo shirts completed the top five.
Other items that featured included Barbour wax jackets, Ray-Ban Wayfarers and Hunter wellies.
Louis Vuitton luggage came in at 7 while Burberry’s trenchcoat and tarten scarf came in at 11 and 12 respectively.
Brits have picked Levi 501 jeans as the top iconic fashion item. The jeans beat out other popular accessories including UGG boots, Burberry scarves and Ralph Lauren polo shirts
Crocs came in at 15 in a poll of 2,000 people who were asked about iconic fashion items
Thomas Berry, director of sustainable business for Farfetch, which commissioned the study as part of its drive to raise awareness of sustainable fashion, said: ‘Now more than ever, customers are interested in making considered purchases that will stand the test of time.
THE TOP 10 MOST ICONIC FASHION ITEMS OF ALL TIME
1. Levi’s 501s
2. Mary Quant mini dress
3. Levi’s denim jacket
4. Ugg boots
5. Fred Perry polo shirts
6. Barbour wax jackets
7. Louis Vuitton luggage/bags
8. Polo Ralph Lauren shirts
9. Nike Air Max
10. Ray-Ban Wayfarers
‘From pre-owned denim to iconic designer pieces, customers are willing to seek out and to invest in pieces that are conscious, durable and also timeless, regardless of trends.’
A fifth of those polled mentioned Christian Louboutin’s famous red-bottomed shoes.
Although in terms of memorability, the classy designer shoe only came one place above the gardener’s favourite – Crocs.
The poll of 2,000 adults in Britain also revealed that at some point in their lives, 13% of adults have owned a classic Ralph Lauren polo shirt, and one in six have worn iconic Nike Air Max trainers.
The study also saw nearly a fifth of those polled naming Christian Louboutin’s popular red-bottomed shoes as an iconic statement piece.
Half of those polled would still wear any of these memorable trends from years gone by, and three in 10 have hunted in a charity shop or vintage store to find one specific piece of clothing.
Many of the items in the list have been handed down to Brits, who didn’t quite realise what they had, as three in 10 got rid of items given to them by older relatives, only to regret it later.
But just under six in 10 (57%) adults now say they’d rather have fewer quality pieces in their wardrobe, than lots of cheap items which wouldn’t last as long.
Wayfarers, Ray-Ban’s most popular model, came in at number 10 on a list of iconic items
UGGs, which came in fourth, shot to prominence as the unisex boot of choice for Hollywood stars including Cameron Diaz and Leonardo DiCaprio as well as featuring on Sex and the City
The average Brit spends about three hours, and £30, a month in charity or vintage clothing stores, with a third actively enjoying ‘the hunt’ of finding the perfect garment.
Meanwhile, a tenth of people have spent a DECADE or longer searching high and low for that one mythical item which will complete their wardrobe.
And 78% agree that fashion is cyclical, and what was once trendy will become trendy again in the future.
Despite the desire for more long-lasting clothing, only eight per cent of Brits say they ‘always’ shop sustainably, although 36 per cent ‘sometimes’ manage to.
The research, conducted via OnePoll, also found 45 per cent have cut down on clothes shopping in general to reduce their carbon footprint, while 21 per cent buy from stores which have good green credentials.
While a further four in 10 will be sure to clear space from their wardrobe by giving away old clothes, before buying anything new.