Introducing Trunc | Inquirer Lifestyle

Introducing Trunc | Inquirer Lifestyle


The SSI Group—the country’s largest specialty retailer leading the Philippine retail market through the size and breadth of its brand portfolio and expansive store network, is taking the brands they serve online. Connecting to a monthly audience of over 1.7 million engaged customers, they bring us an exciting innovation in Philippine retail through the newest addition to their digital portfolio –, a multi-brand e-commerce site with four unique concepts in one online destination.

Unveiled to the public on November 6, brings the most coveted brands in retail closer to Filipino consumers. It provides a seamless online shopping experience tailor fit to each shopper’s taste, bringing together many of the SSI Group’s brands on one premium marketplace.

“The addition of Trunc, Trunc Show, and PowderRoom to our online properties enhances and expands the retail experience of the SSI customer. Through, we seek to provide our customers with a world class shopping experience which upholds the same level of personalization we provide in our brick-and-mortar stores, and makes accessible a unique and desired brand line up,” said Anton Huang, President of the SSI Group.

With a curation of the best lifestyle and luxury brands, including the likes of Tory Burch, Michael Kors, Kate Spade, MUJI, Lush, Tommy Hilfiger, Calvin Klein Jeans, Lacoste and more Trunc brings the SSI Group’s retail expertise online. is a first-of-its-kind digital portal by the SSI Group, which will feature a multi-brand treasure trove of the finest high-end luxury brands, the most sought after bridge and casual brands, and a diverse range of home essentials, beauty products and colored cosmetics. With its mix of top global brands and its curated selection of the finest and freshest merchandise, this digital lifestyle hub promises ease of shopping for today’s sophisticated shoppers under the following categories:


A multi brand marketplace featuring some of SSI’s most sought after brands. Trunc customers will have access to the latest trends as well as to established classics and quality fashion and home essentials.


Trunc Show—a dedicated shop-in-shop within Trunc for the most premium designer brands—features an edit of the latest from Milan, New York, and London to complement the modern shopper’s lifestyle.


PowderRoom is the go-to for beauty and skincare enthusiasts, with its wide assortment of cult-favorite
and iconic brands.


Trunc at Home—dedicated destination within Trunc for the world’s top home and living brands—will feature an expertly crafted collection of the finest furnishings and accessories, wine, and food.

With the aim to bring the best of fashion, beauty, home & living and more in one destination, Trunc will be coming your way soon to cater to Filipino online shoppers. The curated selection of the best lifestyle and luxury brands in one unique marketplace is set to provide customers with access to the SSI Group’s most recognizable brands – leading the experience of shopping a wide edit of signature pieces, exclusively available and delivered straight to their doors.

The SSI Group gears up for a digital shopping experience like no other with the launch of its newest e-commerce platform that is set to redefine, yet again, luxury and specialty retail in the country. Philippines, meet TRUNC.

About SSI Group, Inc.:

The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands, 583 stores and 11 e-commerce sites. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering.

Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual and fast fashion, beauty, footwear, home and restaurant categories.

Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers, and to cater to the evolving tastes and aspirations of Filipino consumers.

The Group has also launched “The Specialist”, an At Home concierge service dedicated to providing customers with personalized service to address their unique shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

Email: [email protected]
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Instagram: @ssilifeph

The SSI Group’s unique portfolio of brands provides the Group with distinctive merchandise, most of which is not yet available to Filipinos through digital platforms. Leveraging on this value proposition, we will continue to make more of our brands available online, across multiple channels – through sites, third-party marketplaces, and our own multi-brand platforms, such as the newly launched and others more coming soon. The acceleration of the SSI Group’s e-commerce expansion is one of our responses to the challenges and unique operating conditions brought about by COVID 19. As we continue to be at the forefront of delivering retail innovations to the Philippine market, and as we look to strengthen our e-commerce presence, we remain committed to bringing the best of fashion, beauty, home, food and lifestyle to Filipino consumers, through multiple, world-class retail channels.


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