Hoover boutique taking gameday fashion to the next level

Hoover boutique taking gameday fashion to the next level

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Hoover boutique taking gameday fashion to the next level



GUY: WHEN I WENT TO THE UNIVERSITY OF FLORIDA, THE GAME DAY UNIFORM WAS A TANK TOP AND SHORTS. HERE I’M TOLD IT IS A T-SHIRT AND JEANS. SARAH SPOKE TO ONE WOMAN IN HOOVER WHO IS TAKING GAME DAY FASHION TO THE NEXT LEVEL. REPORTER: SHE FIRST LEARNED ABOUT GAME DAY FASHION WHEN HER DAUGHTER STARTED SCHOOL AT THE UNIVERSITY OF ALABAMA. >> IT WAS A REALLY BIG THING TO DRESS UP FOR THE GAMES. SO I STARTED MAKING HER DRESSES FOR ALABAMA USING HOUNDSTOOTH AND READ AND ELEPHANTS. AND HER SORORITY FRIENDS STARTED TO ASK HER WHERE SHE GOT HER CLOTHES. REPORTER: THAT TURNED INTO THIS. GONDA’S OWN STORE GAMEDAY IN-STYLE BOUTIQUE THE STORE IN HOOVER SPECIALIZES IN DRESSING LADIES FOR FOOTBALL GAMES WHETEHR THEY’RE CHEERING FOR ALABAMA, AUBURN, UAB OR ANOTHER LOCAL SCHOOL. >> YOU KNOW COMPETITION IS VERY BIG IN THIS AREA, ESPECIALLY FOR GAMEDAY SO I WANT TO STAND OUT SO THE THINGS THAT I FIND ARE USUALLY THINGS A LOT OF THE THINGS YOU CAN’T FIND ANYWHERE ELSE. REPORTER: GONDA PRIDES HERSELF IN THE UNIQUE GAMEDAY FASHION HERE IN HER BOUTIQUE. SHE TRAVELS NEAR AND FAR TO FI ONE-OF-A-KIND ITEMS. SHE EVEN GOES OVERSEAS. >> I GO TO EUROPE AND I DON’T KNOW IF PEOPLE KNOW THAT BUT ESPECIALLY ENGLAND IT’S VERY BIG ON HOUNDSTOOTH. REPORTER: THIS SEASON, THE DEMAND FOR GAMEDAY FASHION HASN’T BEEN AS HIGH. WITH THE COVID-19 PANDEMIC, NOT AS MANY PEOPLE ARE GOING TO GAMES. >> IT’S MOSTLY PEOPLE WATCHING BY THEMSELVES OR WITH VERY CLOSE FAMILY AND FRIENDS. SO THEY FIND OUT THAT A T-SHIRT WOULD DO OR JUST A RED TOP WOULD DO. REPORTER: BUT GONDA’S HOPEFUL THAT NEXT SEASON WILL BE DIFFERENT. STADIUMS WILL BE FULL AND HER CUSTOMERS WILL ONCE AGAIN HAVE A REASON TO DRESS THEIR BEST FOR THE BIG GAMES. IN HOOVER, SARAH KILLIAN WVTM 13

Hoover boutique taking gameday fashion to the next level


What people wear to a college football game has evolved over the years. It’s not just a t-shirt and jeans, especially for a lot of ladies. WVTM 13’s Sarah Killian explains how Sylvia Gonda and her Hoover Boutique are taking gameday fashion to the next level.

What people wear to a college football game has evolved over the years. It’s not just a t-shirt and jeans, especially for a lot of ladies.

WVTM 13’s Sarah Killian explains how Sylvia Gonda and her Hoover Boutique are taking gameday fashion to the next level.



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