Global Whey Protein Ingredients Market thrives with the rising gym memberships

Global Whey Protein Ingredients Market thrives with the rising gym memberships


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Oct 20, 2020 (Market Insight Reports) —
Oct 20, 2020 (Market Insight Reports): According to the new market research report “Global Whey Protein Ingredients Market By Application (Sports Nutrition, Beverages, Bakery And Confectionery, Dairy Products And Frozen Foods, Meat Products, Medicine), By Type (Whey Protein Isolate (WPI)s, Whey Protein Concentrate 80 And Whey Protein Concentrate 35, Hydrolysed Whey Protein (HWP), Demineralized Whey Protein), and by Regional Analysis (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast (2020 – 2025)”, published by Market Data Forecast, The global Whey Protein Ingredients Market size was worth USD 8.2 billion in 2019, and it is determined to reach a valuation of USD 15 billion by the end of 2025 at a CAGR of 9.3% during the envisioned period.

Market Overview:

Whey protein is derived from whey during cheese production and is known to enhance athletic performance. It is an alternative to milk for people with lactose intolerance. As the application of dietary supplements and functional foods increases among consumers, the demand for whey protein ingredients increases.

Impact of COVID 19 on Whey Protein Ingredients Market

COVID-19 is expected to increase the demand for protein ingredients in the global market at a much higher rate. A healthy lifestyle and proper diet should be maintained as people’s awareness of wanting to strengthen their immune system increases to prevent people from being easily infected, which will act positively for this industry amid coronavirus spread.

Sample Copy of the Whey Protein Ingredients Market Report with Latest Industry Trends


Market Drivers and Restraints:

As the proportion of the millennial population increases, they actively participate in casual sports and regular exercise, giving equal importance to increasing protein intake. There is a growing trend towards fitness and sports. This factor drives the demand for beverages and nutritional supplements. Whey protein components are also used in meat products due to their solubility, water binding and viscosity, emulsification, adhesion, gelling, and organoleptic properties. Additionally, the moisture retention properties of whey protein concentrate during meat processing are also driving market growth. Also, whey protein concentrate is used to bind breadcrumbs or dough to meat, thus preserving the rheological properties of the meat. Whey protein concentrate is on par with dietary supplements due to its versatility and wide applicability as an ingredient. It is also useful in infant formulas, confectionery, dairy and bakery products, which is driving the growth of the global whey protein ingredients market. Nutrition industries such as medical and clinical nutrition, infant nutrition and sports nutrition, and commodity markets such as animal feed and food are driving the development of the global whey protein concentrate market. Due to its easy and efficient processing, digestibility and economic application, whey protein concentrate is strengthening the global food and beverage industry.

In addition, the increased consumption of sports-related nutritional products has led to a huge increase in the demand for whey protein concentrate. Besides, whey protein concentrate provides a cost-effective alternative to making candies that are of good dietary quality and highly processed. Whey protein concentrate has become a popular ingredient in sports nutrition. There has been a public interest in a healthy lifestyle for the last decade. As the number of muscle and fitness enthusiasts increases, consumer demand has increased for protein and sports drinks, nutritional snacks and specialty nutritional drinks, and other products designed to enhance performance. Strict government regulations related to labeling and listing in the application industry are expected to hamper market trends for protein ingredients. High manufacturing costs and fluctuations in raw material prices are hampering the market growth. Since dairy production is influenced by these factors, health-related problems and the increased incidence of disease in farm animals are also limiting the market growth.

Market Segmentation Analysis:

The global market for whey protein ingredients is segmented by type and use. By type, the market is segmented into whey protein isolate, demineralized whey, concentrated whey protein, and hydrolyzed whey protein. By application, the market is segmented into dairy and frozen products, bakery and confectionery, beverages, sports nutrition, pharmaceuticals, meat products, and more.

Browse in-depth TOC on Whey Protein Ingredients Market @

Regional Insights:

North America had a significant share of the whey protein ingredients market in total sales in 2019, followed by Europe and Asia Pacific. Developing countries in the Asia Pacific region, such as China, South Korea, and India, are expected to experience significant growth due to increased consumption of sports nutrition, whey protein-based beverages, and confectionery products. Additionally, the pharmaceutical giants’ increased investment in R&D in the use of ingredients for specific pharmaceutical formulations is another key factor driving market growth.

Recent developments:

  • In September 2019: Volac International Limited sold a stake in DV Nutrition to the DMK Group. DV Nutrition produced whey protein and lactose-based ingredients.

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