CMO’s top 8 martech stories for the week – 3 December 2020

CMO’s top 8 martech stories for the week – 3 December 2020

41
0
SHARE


Salesforce to buy Slack
After being reported earlier this week, it’s now been confirmed Salesforce will acquire messaging platform Slack for US$27.7 million.

The sales and marketing cloud software platform has confirmed the acquisition with the news that it has entered into a definitive agreement. Slack will become the new interface for Salesforce Customer 360. Salesforce said that combining Slack with Salesforce Customer 360 will create the operating system for the new way to work, creating a unified platform for connecting employees, customers and partners with each other and the apps they use every day, all within their existing workflows. 

Seismic to acquire social selling platform Grapevine6 

Sales and marketing enablement platform, Seismic, has announced the acquisition of Grapevine6, a patented social and digital sales engagement platform.

With this acquisition, Seismic said it strengthens its ability to provide sales professionals with relevant content sourced from 11,000 third-party publishers using Grapevine6’s AI engine. This will enable sellers to engage more frequently with their relationships through meaningful, authentic online conversations taking place on social media platforms. Financial terms have not been disclosed.

The acquisition will result in a new, integrated offering called Seismic LiveSocial. A social engagement solution for sales and client-facing teams, LiveSocial will help sellers become trusted advisors by enabling them to authentically engage with their clients across the social media landscape.

With LiveSocial, sales teams can share timely, reputable, and compliant content in their own voice, targeting the right buyers across multiple social platforms such as Twitter, LinkedIn, and Facebook. Additionally, brand leaders can amplify audience reach through employee-led social sharing, leveraging Seismic LiveSocial to measure the ROI of their social engagement strategy.





Source link

LEAVE A REPLY