Esskay Beauty Resources has unveiled its redesigned brand identity at the Hair & Beauty Show India, marking the beginning of a new phase aligned with its ‘Vision 2030’ roadmap. The rebrand, including a new logo, reflects the company’s evolution into a structured, service-led organisation with global ambitions.
“Unveiling our redesigned identity at HBS India feels like the perfect moment to share our excitement with the world,” said Esskay Beauty Resources’ director Ankit Virmani in a press release. “The new logo is more than just a visual change; it’s a reflection of who we are and where we’re headed. As we scale globally and deepen our partnerships, this rebrand symbolises our evolution into a more agile, service-led organisation, committed to building the future of professional beauty.”
The updated logo features a deep base colour with soft beige highlights, a heart motif symbolising care and transformation, and a stylised checkmark representing quality and trust. The visual identity aims to convey sophistication, accessibility, and long-term commitment to the professional beauty community.
“This rebrand is also a renewed promise to our salon partners,” said Esskay Beauty Resources’ director Subham Virmani. “We remain deeply rooted in our purpose, to empower salons to thrive, scale, and succeed with us.”
The company is also strengthening its supply chain and expanding its global footprint while working to enhance customer support through education and salon engagement. Two new verticals, Elite and Luxe, will house premium and luxury brands respectively, including Rica, Mr. Barber, Casmara, and Macadamia. Founded in 2002, Esskay Beauty currently supports over 22,000 salon partners across 300 cities.
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