Skincare label The Bare Bar has unveiled a new brand identity as part of a broader strategy to reaffirm its focus on sustainable, transparent and nature-driven self-care. The relaunch reflects the brand’s commitment to ‘clean beauty’ by removing unnecessary additives and highlighting simple, results based formulations.
“In a world of chaos, I strive to create something personal and nurturing- something that stands out for all the right reasons,” said Radhika Mukhija, founder of The Bare Bar, in a press release. “This evolution reflects our commitment to clean beauty that’s indulgent yet responsible, effective yet gentle, and luxurious yet grounded in nature.”
Known for its handcrafted products, The Bare Bar has updated its visual identity with minimalist, earthy packaging that draws inspiration from natural elements. According to the brand, the redesigned packaging aligns with its focus on authenticity and eco-conscious practices, from ingredient sourcing to environmentally friendly materials.
The range continues to feature botanical ingredients such as oils, butters, and plant extracts. Products are priced from Rs 195, maintaining the label’s positioning as a premium yet accessible skincare option.
Founded by Mukhija, The Bare Bar’s promotions centre around self-care and planet-conscious values. The relaunch reinforces its brand mission to provide high-performance skincare while remaining grounded in sustainability.
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