Dharma Originals rebrands as Dog D Originals

Sustainable bag and accessories brand Dharma Originals has rebranded as ‘Dog D Originals’ to highlight its commitment to eco-conscious design and challenging the status quo, with a nod to the hip-hop scene.

“At Dog D Originals, we believe that fashion should be simple, ethical, seasonless, sustainable, high quality, inclusive and beautiful,” said Dog D Originals’ founder Charu Sachdev about the rebranding in a press release. “This rebranding reflects our mission to create accessories that not only look good but also do good (do good feel good!). This rebranding is about more than just a name; it’s a promise to our community to make fashion that empowers and respects both people and the planet.”
 
The new brand name is pronounced ‘The OGs’ meaning ‘The Originals.’ Designed to honour those who push boundaries and embrace uniqueness, the rebrand is designed to make a bold statement.
 
“We’re excited to embark on this new journey, creating a future that honours both individual expression and the health of our planet,” said Sachdev. “We deeply appreciate the ongoing love and support from our customers and partners as we embark on this exciting new journey. Stay tuned for updates on our latest collections and initiatives aimed at promoting sustainability and inclusivity in fashion.”