The broadcaster generates over Rs 100 crore in ad revenue from the property.
With its increasing popularity, this season aims to engage a diverse audience through exciting brand collaborations and a unique mix of sports and entertainment. Fans can anticipate thrilling Kabaddi matches alongside fresh, innovative content designed to elevate the viewing experience.
“The upcoming season of the Pro Kabaddi League (PKL) is set to amplify the festive spirit, captivating both fans and brands with its unmatched competitive energy. As India’s premier home-grown sport, PKL consistently breaks new ground, driving record engagement and interest. For brands, it offers a distinctive, integrated marketing platform that reaches millions of engaged viewers, providing exceptional visibility and impact,” stated Ajit Varghese, Head of Network Ad Sales at Disney Star.
PKL Season 11 is set to kick off on October 18, 2024, at the GMC Balayogi Sports Complex in Hyderabad, featuring a thrilling three-city format that includes matches in Noida and Pune.
The season opener will showcase a clash between the Telugu Titans and Bengaluru Bulls, followed by U Mumba against Dabang Delhi K.C. PKL will be available live on the Star Sports Network and Disney+ Hotstar.
