Mismatchd launches as new womenswear brand

Mismatchd has launched as a new direct to customer womenswear brand with an e-commerce store offering a range of garments in eclectic styles. The label focuses on eco-conscious production and follows a no-waste, low-inventory model.

“Introducing Mismatchd, where yin meets yang, order collides with chaos, and adventure cozies up with comfort- a fashion brand rooted in the philosophy of duality,” announced the label on its new Facebook page. “Celebrate your dual side with eco-fabulous fashion that’s got Mother Earth giving us a high five.”
 
Mismatchd’s new e-commerce store has gone live with a promotional offer of 5% off the first order. The brand’s maiden collection focuses on dresses and tops, many of which can each be worn in multiple ways and feature clashing patterns in line with the brand’s ‘mismatched’ philosophy. Mismatchd also plans to foray into offline retail in the future to connect with diverse customer demographics across India.
 
“Mismatchd is born from the philosophy of duality,” said Mismatchd’s founder Sakshi Sharma, Indian Retailer Bureau reported. “We hope that every time you wear Mismatchd, you are reminded of your own dualities. The brand seeks to resonate with individuals who appreciate the depth and complexity of their identities, creating pieces that allow for personal expression while embracing the dual aspects of life. We are dedicated to creating fashion that is both environmentally responsible and stylish.”