ABFRL’s Style Up launches 30th India store in Hyderabad

Aditya Birla Fashion and Retail Limited’s multi-brand fashion retail chain Style Up has launched its seventh Hyderabad store to date. Located inside the recently opened Aparna Neo Mall in the city’s Nallagandla neighbourhood, the outlet brings Style Up’s pan-India store total to 30.

“Here’s to yet another milestone and cheers to many more,” announced Style Up’s senior vice president Ekta Saran on Linkedin. “Our 30th Style Up store and our seventh one in Hyderabad.”
 
The store houses a mix of trend driven and classic apparel and accessories for men, women, and children. ABFRL brands available in the outlet include Louis Philippe, Allen Solly, Peter England, and Van Heusen among others. Style Up stores are designed to bring together ABFRL’s labels to offer a comprehensive wardrobe solution for the whole family.
 
Aparna Neo Mall launched this month as a project by Aparna Constructions and Estates Private Limited. The mall was constructed with an investment of Rs 252 crore with an additional Rs 32 crore invested in its adjoining Aparna Cinemas, which has an on-site kitchen for in-moving dining, Deccan Progressive Realty LLP announced on Facebook on May 28.
 
Style Up launched its 29th India store recently in Bengaluru’s Jayaprakash Nagar. The business also retails from ABFRL’s direct to customer e-commerce store. Style Up first launched in 2019 and today has a brick-and-mortar presence in around 20 Indian cities, India Retailing reported.