As part of the partnership, ICC Crictos SuperTeam, a Web3 fantasy game featuring officially licensed ICC digital video collectibles, will be launched, allowing fans to build fantasy teams using their ICC Crictos and compete in contests for daily rewards.
ICC Crictos has brought supporters closer to the action than ever before, with unique activations such as gifting customised ICC Crictos to fans who attended the ICC Men’s T20 World Cup 2022 and rare behind-the-scenes experiences, the two partners said in a statement
ICC Quiz Night and ICC Stadium Tours enhance fan experience by providing opportunities to meet heroes and participate in cricket-themed activities, it added.
ICC Head of Digital, Finn Bradshaw, said: “We are delighted to unveil ICC Crictos SuperTeam and offer cricket fans around the world a new and innovative gameplay experience for the ICC Men’s T20 World Cup 2024. We are excited to enter a new era of digital engagement, using innovative technology to deepen fan interaction and grow the sport on a global scale. Signing up will give fans the chance to be closer to the game than ever before and be a part of the biggest cricket carnival spectacle ever, from anywhere in the world.”
FanCraze Co-Founder and CEO, Anshum Bhambri, said: “The ICC Men’s T20 World Cup is a truly global competition and has been the home to so many iconic moments and players over the last 15+ years. As cricket fans ourselves, the launch of SuperTeam is something we’ve dreamt of since we founded the business.“It’s a major milestone for us as we pursue our goal to build a compelling global community for cricket fans, and we can’t wait to see fans put together fantasy teams using their ICC Crictos during the ICC Men’s T20 World Cup 2024. SuperTeam will revolutionize digital sports fandom and will build upon FanCraze’s user base across 100+ countries.”
