According to BARC data, Disney Star has amassed a cumulative reach of 44.8 crore viewers over the first 22 days, comprising 26 matches of TATA IPL 2024. This surge in viewership translates to a staggering total watch-time of 18,800 crore minutes.
The cumulative reach for live broadcasts has witnessed an 8% growth compared to the previous season, accompanied by a notable 15% increase in match ratings (TVR).
One of the highlights of this season was the highly anticipated clash between MI and RCB on April 11, which captivated 14.75 crore viewers on television. Viewers indulged in a total of 1,017 crore minutes of IPL coverage across the Disney Star Network during this match.
Around 16.8 crore unique viewers had watched the broadcast of the 17th edition of the Tata IPL 2024 on the first day of the season, pushing the watch-time to a record high for the opening day of any IPL season. The watch-time on day 1 was registered at 1,276 crore minutes.
Meanwhile, JioCinema, owned by Viacom18, had clocked nearly 20 crore viewers in the first six matches of the Twenty20 cricket tournament which began on March 22, ET had reported citing people familiar with the development.Disney Star is airing TATA IPL 2024 on 14 channels in 10 languages, including a dedicated feed in Indian Sign Language for Deaf, Hard-of-Hearing, and Visually Impaired fans. The marketing campaign for the 17th edition of the tournament, titled “AJAB IPL KE GAJAB RANG,” centers around the insight that a fan’s true colors are revealed through their team’s journey in the tournament, with each IPL moment experienced uniquely by different viewers.Star Sports this year has also partnered with Tata Play and Airtel Digital TV to offer IPL matches on 4K resolution and enabled Value Added Services.
