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2024 Lok Sabha elections: The Times of India, EC join hands to get nation to vote

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New Delhi: The Times of India is back with the fifth edition of Times Power of Print, a unique initiative to celebrate creativity in the print medium and support a cause of national significance, supported by all publications of the group.

This year, the Election Commission of India (ECI) is supporting the initiative to promote its mission of achieving maximum voter turnout in the upcoming general elections.

As the largest democratic exercise in the world gets underway, talented individuals from across the country are invited to showcase their skills by creating a print ad that encourages people to exercise their right to vote on election day. “At the most significant and pivotal event in India, there is a thrilling opportunity to demonstrate the power and influence of print as a medium, ” said Partha Sinha, President Response, The Times of India Group.

“Times Power of Print’s initiative with the ECI has the ability to mobilise an entire nation to vote. I eagerly anticipate each campaign that the nation’s creative minds will devise,” Sinha added.

The winning team will have the opportunity to see their campaign published in The Times of India group publications, as well as enjoy a fully paid trip to the Cannes Lions Festival of Creativity 2025.

Participants can visit https://timespowerofprint.in/ to view the complete brief and submit their entries. The deadline for entry is April 9, 2024.