Prime Video and MGM Studios Head Mike Hopkins highlighted India as a crucial market for the streaming platform. He also highlighted the growing popularity of streaming among Indian audiences.
“As we look at the next 250 million subscribers that we’re going to acquire, they are going to come from outside of the United States. And we’re not going to be able to achieve that unless we do a really good job for customers in India as well,” Hopkins said in a conversation with film producer Karan Johar.
“India is a key geographic area for us. We also believe in the story of India and the growth that’s been happening here over the last several years. When I think about streaming television and I think of India, what’s remarkable is that I’ve heard many people say this week that more people are streaming TV and film than they’re watching it on linear television on satellite cable,” he added.
Hopkins also said that India is a hub for content and innovation, with Prime Video experiencing strong growth, with more people signing up than anywhere else globally.
Hopkins praised India as a hub for content and innovation, stating that Prime Video is experiencing strong growth in India, with more people signing up for Prime membership in India than globally. “The other thing about India is that more people sign up for Prime Video here than for any other benefit. India had the highest percentage of Prime members who streamed Prime Video than any other country in the world,” he added.Prime Video is looking to stream its biggest slate of 70 series and movies in India over the next two years.
Hopkins also stated that Indian content was viewed in over 210 countries and territories worldwide on Prime Video in any given week last year. Over 200 million Prime members are present in 240 countries.
“So that’s a lot of places watching Indian content. The second thing is that Indian programming trended in the top 10 on Prime Video worldwide for 43 out of the 52 weeks of 2023,” he said.
Globally, Prime Video has lined up new seasons of The Lord of the Rings, The Boys, and Citadel Honey Bunny. It has also announced an ambitious news show from Mr. Beast, with 1,000 contestants vying for a $5 million prize.
The platform will also premiere Fallout, a show based on the greatest video game of all time, focusing on the world’s haves and have-nots, produced by Kilter Films and executive producers Jonah Nolan and Lisa Joy.
