Madhu S Dutta launches House of MSD

After more than two decades in brand leadership, Madhu S Dutta has launched her independent venture, House of MSD, marking a shift from corporate stewardship to entrepreneurship. Known for her work with brands like Tanishq, World Gold Council, Pantaloons and Raymond, Dutta’s career has focused on brand transformation.

“You are at a certain crossroad, when you no longer want to be the custodian of someone else’s story,” said Dutta in a press release. “You want to own the narrative, build something from scratch, on your own terms.”

Dutta’s journey spans advertising roles at Lowe and Ogilvy to creating widely recognised campaigns such as Raymond’s ‘The Complete Man’ series and rebranding Indian gold jewellery with designer-led collections like Aarka. At the World Gold Council, Dutta led concept-driven product launches that repositioned gold as a versatile fashion accessory.

House of MSD is described as a hybrid model, part brand lab, part creative studio, and part lifestyle incubator. While specific details remain under wraps, it is expected to offer strategic storytelling solutions rooted in culture, emotion, and brand purpose. With this launch, Dutta joins a growing group of industry leaders building new platforms shaped by legacy, vision and ownership.