House of Isharya expands jewellery offering with festive brand Indinoor

Jewellery business House of Isharya has launched a new ethnic jewellery brand, Indinoor, aimed at the occasion-wear segment. Its debut line, titled ‘Jewels of Happiness,’ marks the beginning of what the company describes as a modern yet tradition-rooted offering designed for Indian celebrations.

Indinoor’s launch is part of House of Isharya’s broader strategy to expand its footprint in ethnic jewellery by catering to a growing demand for versatile, affordable, and elevated occasion pieces, the brand announced in a press release. The brand plans to become a one-stop destination in the category, with a diverse range of offerings suited to India’s varied cultural landscape and a direct to customer e-commerce store. 

Positioned as a celebration-first brand, Indinoor offers festive jewellery for weddings, festivals, and family gatherings. The label blends heritage craftsmanship with contemporary aesthetics, targeting women who value both tradition and individuality. Designed to be expressive and wearable, the line includes a wide assortment of curated styles at accessible price points.

The new brand retains Isharya’s signature emphasis on design quality while introducing a more inclusive price positioning, the business announced. With Jewels of Happiness as its founding collection, Indinoor seeks to address the evolving tastes of Indian consumers looking for meaningful, expressive jewellery that suits a range of festive moments.