Bagzone Lifestyles Pvt. Ltd. has introduced Akiki London, a new premium handbag label aimed at the modern, style-conscious woman. The launch marks a strategic shift for the company, which has over three decades of experience in the bags and accessories market, towards the contemporary luxury segment.
Akiki London debuts with a collection of handbags that fuse global design influences with artisanal craftsmanship, announced the new label in a press release. Inspired by the agate gemstone, known for its layered strength and beauty, the brand seeks to offer fashion that is both meaningful and expressive. Akiki is positioned as a label for women who look beyond functionality, opting instead for fashion that reflects identity and intent.
Rooted in London’s cultural aesthetic, the brand aims to reinterpret handbags as personal statements. Akiki has partnered with manufacturing specialists across Europe and Asia to meet international standards of quality while keeping prices competitive.
Adding a distinctive visual identity, Akiki introduces ‘Kiki’, a British Bulldog mascot that serves as the brand’s muse. Kiki will appear across campaigns and in-store displays, designed to build emotional engagement with consumers.
“With Akiki, we enter into a largely untapped white space as the market continues to evolve,” said Bagzone Lifestyles Pvt. Ltd’s head of digital and communications Nishant Bakliwal in a press release. “This launch marks an exciting new chapter for us as we proudly add this unique offering that bridges heritage with innovation and empowers women to express their true selves.”
The brand has launched online with a direct to customer e-commerce store. The label also has plans to enter brick-and-mortar retail through flagship stores in Mumbai, Bangalore, and Chennai, and a target of 100 stores in the next five years.
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