Slayrobe debuts as styling and confidence platform for women

Slayrobe, a new entrant in India’s fashion-tech space, has launched as what it describes as the country’s first intelligent styling and confidence platform tailored for women. Slayrobe announced that it blends AI-driven personalisation, curated shopping, and a supportive, women-only community to create a new approach to everyday styling.

The platform’s deep-tech engine processes over 77,000 decision points to deliver real-time recommendations based on individual body types, skin tones, preferences, and lifestyle needs, Slayrobe announced in a press release. Slayrobe offers features such as wardrobe planning, context-aware outfit pairings, and curated discovery of homegrown conscious labels, aiming to simplify dressing while promoting thoughtful consumption.

“Slayrobe was born from a need to make fashion personal, intentional, and empowering again,” said  Slayrobe’s CEO and founder Pooja Lalwani in a press release. “It isn’t just about what you wear, it’s about how fashion makes you feel. I wanted to create a space rooted in clarity and compassion, where women can show up with both style and substance, without compromise. At its core, Slayrobe is about helping every woman feel seen, supported, and truly confident in her own skin.”

The platform also introduces a private, troll-free space for women to share experiences, seek inspiration, and support each other in their style journeys, announced the business. Slayrobe launched on June 3 at The Taj Palace in Delhi and is now available on Android and iOS.