Quick commerce business Zepto has forayed into subscription-based analytics and launched ‘Zepto Atom’ on May 16. By using ‘Zepto GPT’ and natural language processing features, Zepto Atom aims to boost performance for partner brands by providing proprietary data through an AI assistant.
“The answer to ‘what is our market share in this pincode’ will now be on your home-screen,” announced Zepto’s co-founder Kaivalya V on Linkedin. “Launching Zepto Atom, a first of its kind brand portal from Zepto with real-time updates on your brand’s health and Zepto GPT… Extremely proud of the team that’s gone from idea to go live in the last three weeks.”
Zepto Atom is designed to build upon the existing Zepto portal. Brands can subscribe to Zepto Atom in order to receive detailed insights into their operations including consumer behaviour and patterns, customer retention rates, and conversion metrics among others. This also enables predictive analysis, ET Tech reported.
The new initiative can be accessed by vendors through a dedicated mobile app names ‘Zepto Brand Hub.’ At the time of its launch, brands including Ferns & Petals, My Muse, and Superyou have already signed up. Along with hyperlocal targeting through Pin codes, Zepto Atom also tracks live data for real time insights.
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