Minimalist joins Rajasthan Royals as ‘official sunscreen partner’

Skincare brand Minimalist has partnered with Indian Premier League cricket team Rajasthan Royals as its ‘official sunscreen partner’ for the 2025 season. The collaboration aims to highlight the importance of sun protection for athletes and fans alike.

As part of the partnership, Minimalist will provide high-performance sunscreen to Rajasthan Royals players to ensure protection during training and matches, the brand announced in a press release. The brand also plans to roll out digital activations, including behind-the-scenes glimpses into players’ skincare routines.

“Minimalist and Rajasthan Royals are a natural fit, united by a commitment to performance and endurance,” said Minimalist’s co-founder and CEO Mohit Yadav in a press release. “Cricket is more than just a sport; it’s a passion, a legacy, and an entertainment spectacle that brings millions together. With ‘Just Play! Halla Bol on Sun’ as our campaign, the focus is on providing uncompromising sun protection on and off the field, ensuring players and fans stay protected while enjoying the game.”

Rajasthan Royals CEO Jake Lush McCrum welcomed the collaboration. “We’re delighted to bring Minimalist to the Royals family for this season. We’re proud to support a Jaipur-based brand that has achieved such success, with a clear focus on quality and innovation. Sunscreen is an essential part of any athlete’s kit bag, and through Minimalist’s science-backed approach, we look forward to a meaningful partnership that supports our players and educates fans on effective skincare.”

With this move, Minimalist aims to strengthen its presence in the Indian market while reinforcing the need for sun protection in everyday life. The brand retails from its direct to customer e-commerce store and has expanded its retail network to global destinations including the US, UK, UAE, Malaysia, Indonesia, and Saudi Arabia.