The excitement for Mohanlal and Prithviraj’s L2E: Empuraan is reaching unprecedented levels as the much-awaited Malayalam blockbuster gears up for its grand premiere. The USA premiere advance sales have already hit a staggering $206,000 across 110 locations, with 214 shows and over 9300 tickets sold. But that’s not all—the film’s total North American premiere advance sales have soared past $370,000, setting a new benchmark for a Malayalam movie.
With just four days to go until the premiere, Empuraan is witnessing an extraordinary response, with many shows already sold out. The film, directed by Prithviraj Sukumaran and starring the legendary Mohanlal, is the much-anticipated sequel to Lucifer—a film that set box office records and gained cult status among audiences. Given the overwhelming demand, industry analysts are expecting an explosive opening that could redefine the global reach of Malayalam cinema.The film is India as well is receiving massive love from the audience where the first day advance booking has already Rs 13 crore with more than Rs 9 crore coming just from the state of Kerala- making it the second biggest opening for a film in the state.
Never before seen hype for a Malayalam movie
Malayalam films have traditionally had a niche yet passionate audience overseas, but L2E: Empuraan is shattering all previous records with its advance sales. The North American market is usually dominated by Hindi and over the past few years by Telugu films but the buzz is unparalleled, proving that in today’s day and age a film matter more than the language it has been made.
Several theaters in the U.S. and Canada have reported sold-out shows well in advance, an achievement rarely seen for a regional Indian film.
Unimaginable opening on the cards
With just days left for its grand premiere, Empuraan is well on its way to securing a historic debut in North America. Industry insiders believe that if this momentum continues, it could set an example for the entire Malayalam industry.
