Rasa Jewels launches as silver jewellery brand

Rasa Jewels has launched as a silver jewellery label specialising in heirloom-inspired designs rooted in traditional Indian craftsmanship. The Mumbai-based brand blends antique influences with contemporary aesthetics, positioning itself as a collector’s destination for intricately crafted silver jewellery.

“A legacy cast in silver, our collections celebrate exquisite details, embodying the elegance of a bygone era whilst giving patronage to the fine art of jewellery design,” said Rasa Jewels’ co-founder Manan in a press release. “We create heirlooms that transcend time, carrying the soul of craftsmanship into the modern world. Every piece is a tribute to the hands that shape it, the stories it holds, and the generations it will adorn.”

Rasa Jewels takes inspiration from Indian motifs and colonial-era influences, aiming to create pieces that reflect both heritage and evolution. Its designs incorporate detailed craftsmanship while maintaining a modern sensibility to appeal to a diverse audience, according to the brand. Rasa Jewels also aims to highlight sustainability as a key pillar of its business, ensuring that its jewellery is responsibly produced with a focus on longevity.

The label’s collections are priced from Rs 2,000 to Rs 100,000, catering to customers seeking investment pieces with a cultural narrative. By merging historical craftsmanship with contemporary expression, Rasa Jewels positions itself as a brand that honours the past while evolving traditional jewellery for the modern consumer.