Ranbir Kapoor launches lifestyle brand Arks with store in Mumbai

Bollywood celebrity Ranbir Kapoor has launched ‘Arks’ as a premium apparel brand for men and women. The label debuted with a brick-and-mortar outlet in Mumbai’s Bandra neighbourhood and a direct to customer e-commerce store. 

“At Arks, we believe in creating products that aren’t loud but still make a statement,” said brand founder Ranbir Kapoor in a press release. “It’s about finding confidence in the simplicity of
design and feeling good in what you wear, what you use, and how you live. “I wanted Arks to reflect
my personality- versatile, subtle, and impactful. This brand is more than just fashion; it’s an expression of authenticity, elegance, and quiet confidence. To me, Arks is a way of bringing refined lifestyle to people who value quality and individuality.”

Arks aims to offer an essential western wear wardrobe of elevated basics to the aspirational shopper. Its maiden collection features denim, t-shirts, athleisure, sweaters, and outerwear such as bomber jackets and shackets among others. Accessories range from sneakers to caps and socks and the label has a minimalist aesthetic. 

“With Arks, we’re not just launching a brand; we’re introducing a philosophy of design driven by Ranbir’s passion and aesthetic sensibilities,” said Arks’ co-founder and CEO Abhinav Verma. “Today, India’s evolving fashion landscape, driven by a rising middle class and a growing preference for premium casual wear, presents the perfect opportunity to bring our vision to life. Arks is where every detail, from fabric to finish, is thoughtfully crafted to inspire confidence and celebrate personal expression. We are here to redefine what understated style means in the modern wardrobe.”

Arks’ debut collection is priced from Rs 1,499 to Rs 34,999. The label aims to expand into new product categories as it grows.