Nirvana by Boat partners with fashion designer Dhruv Kapoor for ‘Flaming Hearts’ collection

Smart wearables and electronics brand Boat has partnered with fashion designer Dhruv Kapoor to launch a collaborative collection for its premium audio experience line ‘Nirvana by Boat.’ Inspired by love and named ‘Flaming Hearts,’ the collection is designed to bring together music and fashion.

“For me, the flaming hearts serve as reminders to love ourselves to the fullest,” said designer Dhruv Kapoor in a press release. “It’s all about unrestrained love- raw, unapologetic, one that burns bright with intensity. Let’s celebrate love in its purest form.”

The ‘Flaming Hearts’ collection launched on February 18 on Boat’s direct to customer e-commerce store as well as with select retail partners. The collection features bold audio wearables printed with Kapoor’s designs, taken from his brand archives. Models including the ‘Nirvana Ivy Tws’ and ‘Nirvana Eutopia’ headphones are reimagined as fashion statements and photographed for a dynamic campaign which shows love in many forms. 

“Nirvana by Boat is our commitment to delivering premium audio for a discerning audience,” said Boat’s co-founder and chief marketing officer Aman Gupta. “This collaboration with Dhruv Kapoor blends immersive sound with fearless self-expression, transforming each into a statement of individuality and craftsmanship.”

The Boat brand is owned Imagine Marketing Limited which is headquartered in India and has a portfolio spanning audio gear, smart wearables, personal grooming, and mobile accessories among others. The businesses counts offices across Delhi, Mumbai, and Bengaluru.