Juice Cosmetics plans expansion and new initiatives in 2025

Colour cosmetics brand Juice Cosmetics plans to launch new initiatives and offerings in 2025 in India as it continues to expand. The business has also announced that the winning shade of its recent design contest, named ‘Agriti’s Latte,’ is reflected in Pantone’s colour for 2025 ‘Mocha Mousse.’

“Agriti’s Latte is a testament to how individual inspiration can resonate universally,” said Juice Cosmetics’ project lead Amrit Kamra in a press release. “It’s heartwarming to see this shade, born out of personal passion, gain widespread recognition and align with global trends. This serendipitous connection is a proud moment for Juice Cosmetics and our community.”

Juice Cosmetics aims to mix global beauty trends with safety and sustainability. The business’ distribution network covers 21 Indian states and more than 30,000 retail outlets across the country, which it plans to continue to expand this year while engaging consumers with new initiatives. 

“Latte is a colour representing a meticulously handpicked shade of coffee,” announced the brand in a press release. “Juice cosmetics recognised its warm hue that closely mirrors the rich, comforting tones of freshly brewed coffee, offering a sophisticated yet inviting appearance that embodies both elegance and warmth. Interestingly, this color was highlighted long before it aligned with the global color trends, highlighting how Juice Cosmetics’ intuitive approach to beauty resonates with the desires of its community.”