Hair Drama Co launches as new accessories brand

Hair Drama Co has launched as an Indian hair accessories brand with a direct to customer e-commerce store. The label’s designs are inspired by the latest runway collections with products for both women and children, including an ‘Emily in Paris’ collection.

“Hair Drama Co embodies extraordinary craft, fleeting gorgeousness and ephemerality – effortlessly outlasting seasonal trends,” said Hair Drama Co’s founder Priyanka Sanghi in a press release. “We believe in creating more than just accessories. Each piece is a work of art that embodies our dedication to craftsmanship and innovation. Our designs are crafted to inspire and empower, resonating with individuals who appreciate beauty, authenticity, and storytelling through fashion.”
 
So far, the brand has been worn by a number of Indian celebrities including Ananya Pandey, Richa Chadha, and Sanjana Batra among others. By having celebrity stylists use Hair Drama Co’s products in photoshoots and for events, the label has been able to swiftly increase brand awareness.
 
Hair Drama Co retails from its direct to customer e-commerce store which features segments for both women and children. The brand’s women’s line features accessories including hair bows, hair bands, head wraps, turbans, hair clips, and scarves. A hat segment features a range of beanies, caps, berets, and bucket hats, including designs inspired by the television series Emily in Paris.
 
“For pocket-sized decadence consider a floral scrunchie to grace your low ponytail,” said Sanghi. “For an ethereal look one can try dotting their hair with tiny bows; these can be either clipped to a chignon for a coquette look, or adorn loose waves with a long sash for easy-going romance. Our embellished hair bands can be used by brides to create an avant-garde look for their big day.”