The Connected TV audience expanded substantially as the 12 language feeds, 4K viewing, multi-cam views, and stadium-like experience through AR/VR and 360-degree viewing led to an average time spent touching 75 minutes from over 60 minutes last season.
JioCinema opened the 2024 season with over 11.3 crore viewers logged in on Day 1, a 51% increase compared to Day 1 of IPL 2023. As JioCinema commenced their second season on digital, over 59 crore video views were registered on the platform for the opening day of IPL 2024, which led to 660 crore minutes of watch-time.
“We conclude the IPL 2024 with a promise to continue to redefine the way sports are consumed in India,” said a Viacom18 spokesperson. “The growth we are seeing year-on-year assures us that our viewer-centric presentation is engaged with and appreciated. We would also like to thank our partners, sponsors, and stakeholders who have shared our vision as we remain on course to make JioCinema the most sought-after platform.”
This season, JioCinema took the opening match presentation to a whole new level with six leading consumer brands, Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank, debuting their IPL campaigns within the first six overs of the opening game under the newly-introduced JioCinema Brand Spotlight. By the end of the season, JioCinema had a record 28 sponsors and over 1400 advertisers.Viacom18 JioCinema will also live stream the upcoming Paris Olympics in 2024. Its coverage of Paris 2024 will include content around must-watch events for India fans, Indians to watch out for at the Olympics, the greatest performances in Olympic history, unprecedented landmarks Indians can achieve at Paris 2024, and much more.
