CaratLane teams up with Khyaal to launch digital gold investments for seniors

Fine jewellery brand CaratLane has teamed up with senior citizens’ app Khyaal to launch a digital gold investment solution. Named ‘Khyaal Digi-Gold’, the product is specifically tailored to the needs of senior Indians.

“The whole point of building the digital gold business is to provide a simpler cost-effective solution to consumers who buy and gift gold for future jewellery purchases,” said CaratLane’s CEO Avnish Anand in a press release. “This strategic partnership with Khyaal is a crucial step in making that happen. We feel that we can combine our capabilities and provide a wonderful experience and great value to Khyaal’s customers.”
 
CaratLane and Khyaal aim to revolutionise the way senior citizens invest in gold with a dedicated segment of Khyaal’s mobile app, according to the businesses. The digital gold investment partnership launches on the occasion of Akshaya Tritiya, a festival which many see as an auspicious time to purchase gold and gold jewellery.
 
“Gold has always been a trusted investment avenue for seniors and continues to be the preferred option,” said Khyaal’s founder and CEO Hemanshu Jain. “Our partnership with CaratLane, furthers our ongoing commitment to enhance the lives of our seniors by offering greater access, security, and independence. The aim is to ensure that seniors can invest in gold through a simple and seamless platform that streamlines the gold investment process, making it accessible and hassle-free.”