Tata Neu launches second edition of ‘Rewards League’ to engage shoppers across categories

Tata Group’s multi-purpose ‘super app’ Tata Neu has launched the second season of its ‘Rewards League’ to engage shoppers across its fashion, electronics, and services verticals by offering rewards for ‘NeuCoins’.

“As the excitement of the Tata IPL 2024 increases with each passing day, so does the excitement at Tata Neu,” announced the platform in a press release. “The highly rewarding Tata Neu Rewards League is back in its second edition with the opportunity to play and earn rewards up to Rs 15,000, that includes an assured Taj Experiences Dining Voucher worth Rs 5,000. Block your dates, prep your shopping lists and get ready to earn in the big league.”
 
Shoppers on the Tata Neu mobile app can achieve three different kinds of badges through collecting rewards in different ways. ‘Base NeuCoins’ can be obtained through routine transactions on Tata Neu and its affiliated brands. ‘Badge NeuCoins’ can be earned alongside Rewards League Badges and ‘Milestone Rewards’ are additional incentives which are granted to shoppers when they reach specific milestones such as reaching a set number of Rewards League Badges.
 
Points are awarded automatically as shoppers buy on Tata Neu and partner brands. These include watch business Titan Watches, fashion platforms  Tata Cliq and Tata Cliq Luxury, jewellery business Tanishq, fashion retailer Westside, and fast moving consumer goods chain BigBasket among others.