Home ENTERTAINMENT Zee’s TV revenue vertical to report directly to CEO Punit Goenka

Zee’s TV revenue vertical to report directly to CEO Punit Goenka

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Zee Entertainment Enterprises MD & CEO Punit Goenka has taken the first step to streamline the organisation by implementing strategic changes in the revenue vertical of the broadcast business. Under this new structure, Goenka will be directly working with the revenue teams.

Ashish Sehgal, the company’s chief growth officer for ad revenue, will report directly to Goenka after Rahul Johri resigned as revenue and monetisation vertical head. In line with the new lateral structure being implemented, Sehgal will now work closely with Goenka to maximise value for the advertisers. All other reportees of Johri will report to the office of Goenka.

“I also look forward to working closely with Ashish and team, with an aim to drive higher growth in the advertisement revenue segment as the linear business landscape unlocks more growth opportunities,” Goenka said in a statement.

He also thanked Johri for adding value to theorganisation. “With his rich expertise and experience, Rahul has added immense value to the organisation. I wish him all the success in his future endeavors. I am most certain that with his passion towards the Sports and Media Business; he will continue to contribute towards the industry at large,” Goenka noted.

Commenting on his decision, Johri said, “It has been a pleasure to work with Punit and the entire team. ZEE is an ‘Academy of Talent’ and I will always be a proud alumni. I will continue to work towards the upliftment of the sports and media industry, leveraging my expertise to unlock its potential. I wish Punit and team ZEE, all the very best.” The streamlining is part of Goenka’s goal to optimise resource allocation and improve productivity.

“The management of the company, under the leadership of Goenka, will continue to take all the required steps that are aimed towards enhancing the performance of the company and most above, in the interest of its esteemed shareholders,” Zee said in a statement.