The spike in demand for health checkups, in particular, is further leading to an increase in average order value (AOV) which grew by 35% in January, it said.
Starting January, millions of salaried employees across India make their investment and expense declarations to save on taxes.
This growth in bookings made via Simpl’s 1-Tap Checkout across enterprise and Direct-to-Consumer (D2C) brands is expected to continue till the end of the financial year, Simpl Checkout Scan said in a release on February 22.
Lifestyle-based checkups including diabetes, vitamins and hairfall apart from comprehensive full-body checkups are the most preferred by consumers, Simpl data showed.
Consumers are going online to get their health checkups done seamlessly through merchants including Apollo 24|7 |7, Netmeds, Pharmeasy and Tata 1Mg, the statement said.Apollo 24|7 has captured most of the surge in customer numbers this year, seeing over 40% on-year growth in total checkout volume in January 2024.While consumers from metros constitute a majority of the demand share, there is a significant surge in demand from tier-2 and 3 cities, the insights showed.
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