Home ENTERTAINMENT Netflix inks $5 billion streaming deal for WWE’s Raw

Netflix inks $5 billion streaming deal for WWE’s Raw

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Netflix has reportedly signed a $5 billion deal for 10 years to stream WWE’s Raw, marking a significant shift for the flagship weekly show from linear television to streaming for the first time in 31 years.

Beginning in January 2025, Netflix will be the exclusive new home of Raw in the US, Canada, UK, and Latin America, among other territories, with additional countries and regions to be added over time.

Sony Pictures Networks India owns the TV and streaming rights for WWE in India. WWE is a very popular sports entertainment property in India.

Netflix will host all WWE shows and specials outside the US, including Raw, SmackDown, NXT, and Premium Live Events like WrestleMania, SummerSlam, and Royal Rumble.

WWE’s award-winning documentaries, original series, and upcoming projects will be available internationally on Netflix starting in 2025.

Netflix will host all WWE shows and specials outside the U.S., including Raw, SmackDown, NXT, and Premium Live Events, as well as award-winning documentaries and original series, starting in 2025.“This deal is transformative,” said Mark Shapiro, TKO President and COO. “It marries the can’t-miss WWE product with Netflix’s extraordinary global reach and locks in significant and predictable economics for many years. Our partnership fundamentally alters and strengthens the media landscape, dramatically expands the reach of WWE, and brings weekly live appointment viewing to Netflix.”TKO Group Holdings is a global sports and entertainment company that includes the UFC, the world’s top mixed martial arts organisation, and WWE, a leading media organisation.

“We are excited to have WWE Raw, with its huge and passionate multigenerational fan base, on Netflix,” said Netflix Chief Content Officer, Bela Bajaria. “By combining our reach, recommendations, and fandom with WWE, we’ll be able to deliver more joy and value for their audiences and our members. Raw is the best of sports entertainment, blending great characters and storytelling with live-action 52 weeks a year, and we’re thrilled to be in this long-term partnership with WWE.”

“In its relatively short history, Netflix has engineered a phenomenal track record for storytelling,” said Nick Khan, WWE President. “We believe Netflix, as one of the world’s leading entertainment brands, is the ideal long-term home for Raw’s live, loyal, and ever-growing fan base.”

With 1,600 episodes to date, Raw is the most iconic show in sports entertainment. Since its debut in 1993, Raw has delivered action, compelling drama, and unmatched athleticism 52 weeks a year. Blending the best of scripted content with unpredictable live entertainment, the three-hour show has helped launch the careers of Dwayne “The Rock” Johnson, “Stone Cold” Steve Austin, Triple H, John Cena, Roman Reigns, Bianca Belair, and Charlotte Flair.

The show is currently the No. 1 show on USA Network, where it brings in 17.5 million unique viewers over the year. One of television’s best-performing shows in the 18-49 advertising demographic, Raw trends on X for 52 weeks a year while each new episode is airing. On social media, WWE has more than one billion followers across its platforms.