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porsche: Porsche joins luxe green brigade

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NEW DELHI: The luxury green brigade is getting fatter in India. After Mercedes-Benz, Audi and Jaguar, it’s now the turn of sports carmaker Porsche to drive its electric saloon Taycan into India, which has been priced upwards of Rs 1.5 crore (ex-showroom, Delhi).
Porsche, part of German auto major VW’s automotive portfolio, said that the vehicle, which promises a range of 484 kms on the entry-level rearwheel version at full charge, will be sold from five cities to begin with, and the availability will be expanded to newer geographies as its retail network expands.
The car comes late to India as its international launch happened a few years ago. However, it debuts in the market ahead of Tesla’s planned entry as the Elon Musk-run company finalises its India plans and retail strategy.

“India may be a niche market for us, but we are confident on the potential of the country in the long run,” Porsche India head Manolito Vujicic told TOI as the company also drove in the new version of its Macan luxury SUV.
Porsche, that also sells the Cayenne SUV in India apart from sports cars 911 and 718 and the Panamera sedan, sold 334 units in the country last year as business was impacted by the pandemic, just like for other players in the automotive industry.
Vujicic said that this year too new deliveries are under a constraint as dispatches from their global factories are impacted due to semiconductor shortage. “The deliveries of the Taycan begin only from February next year, and there is pressure on getting more allocations for India.” And in line with demands made by Musk and other companies such as Mercedes and Audi, Porsche has also pitched for lower import duty on electric cars.

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